The relationship between a coach and his/her client can be seen as a professional friendship with the client setting goals and reviewing them with their coach on a regular basis.

A coach is not a counsellor, a consultant, a mentor or an advisor. A coach and his/her clients are equal partners. Coaches do not give advice - instead, they prefer to act as a catalyst in helping the client to find the skills within themselves to set goals and achieve their ambitions and desires.